Our Private Selection sunglasses take you into the fascinating world of the 50 Private Selection Hotels and their diverse experiences. You can follow the journey of the glasses on our social media channels and immerse yourself in new wonderful worlds of experience from day to day.
Follow our social media channels and immerse yourself in the unique hotel worlds of Private Selection Hotels - marvel at the world with Private Selection eyes!
The sunglasses project was realised in collaboration with the Lucerne School of Art and Design. The aim was to create a unique and recognisable accessory for Private Selection Hotels & Tours that creatively combines the areas of design and the hotel industry. Under the direction of Thai Hua, 15 students from the Object Design programme developed unique prototypes using 3D printing to conserve resources.
Around 400 guests and employees of the Private Selection Hotels voted for their favourite glasses in a public vote. The glasses were then scrutinised by a jury of experts. The jury, consisting of influencer and blogger Senzacamedi, Managing Director Urs Niederer from the eyewear shop Götti + Niederer Optik Luzern and Managing Director Esther Dysli from Private Selection Hotels & Tours, chose the model by student Jessica Zwahlen as the winning pair of glasses. The glasses were then produced in Switzerland in March 2025 using a 3D printing process.
We are now proud to present our Private Selection sunglasses. We would like to thank everyone involved for the successful project.
The Private Selection sunglasses are available in the colours blue or black. As this is a unique creation, a limited number has been produced. The glasses were produced in Switzerland in a resource-saving manner.
Be one of those who get hold of a pair of high-quality Private Selection sunglasses. The glasses can be purchased directly from Private Selection Hotels & Tours for CHF 195 (incl. glasses case, excluding shipping costs). You are welcome to collect them from our office in Lucerne or we can send them directly to your home.
