Discover Private Selection Hotels & Tours – Your Gateway to alpine Europe's Finest Driving Adventures

Private Selection Hotels & Tours is the hallmark of excellence for a curated collection of 50 privately owned boutique, wellness, and premium hotels. Each of our hotels offers more than just accommodation – they are your gateway to immersive and unforgettable experiences.

Our philosophy revolves around providing an “experience guarantee” – whether you choose to stay in one of our charming properties or embark on an adventure-filled road trip between our locations, we promise moments of delight and discovery at every turn.

As a MIVIA member, you enjoy exclusive reduced rates when booking directly at www.privateselection.ch. Prefer a tailor-made adventure? Our dedicated holiday advisors are at your service to craft your dream tour, complete with a personalized road book and recommendations for Switzerland & Europe’s most breathtaking alpine passes, panoramic routes, and secret viewpoints.

For over 30 years, we’ve been designing perfect road trip experiences across Europe’s most scenic landscapes. Let us share our expertise with you, ensuring your journey is as smooth and spectacular as the open road ahead.

At the heart of everything we do are people – our cherished guests and passionate hosts. In every Private Selection Hotel, you’ll encounter genuinely happy hosts, ready to brighten your day with warm smiles and thoughtful touches. We believe that happiness is contagious, and we’re here to spread it, one memorable stay at a time.