Monika has seen many changes over the last years. Her secret recipe for excellent service is patience and empathy. Even if the contact is often not personal, she always tries to put herself in the guests' shoes and understand their wishes. She keeps herself up to date with regular updates on hotel trends in order to always provide guests with the best information. For her, perfect guest service consists of listening carefully and responding specifically to guests' needs. The biggest change in the industry has been the trend towards online bookings, which has required rapid adaptation to new technologies. Her motto is Every day is different and brings new challenges. This keeps her motivated and positive.
She has been with the company for over 20 years and is our finance professional with a keen eye for detail. She tracks invoices and bank transactions and manages the accounting with the utmost precision and passion. Her expertise in accounts payable and accounts receivable, as well as her support during call center bottlenecks, make her an indispensable and enthusiastic team member who is always up to date on the latest developments.
Since 1996, her mission has been to make people happy with unforgettable vacations. With Private Selection Hotels & Tours, she was able to work with the founders to build a hotel group that focuses on regional roots and authentic experiences - precisely tailored to the wishes of the guests, and for her, the key to success lies in a strong, trusting team that shares her vision. She strives to constantly develop further, seizes opportunities for cooperation and focuses on innovative, holistic experiences. At the same time, she promotes young talent and wants to support member hotels where she is needed. Together with the team and the member hotels for the wishes and satisfaction of the guests - with passion, respect and a clear focus on individuality.
Naomi completed her Bachelor's degree in Business Administration with a specialization in Tourism at Lucerne University of Applied Sciences and Arts from 2020 to 2023 and started a one-year internship at Private Selection Hotels & Tours in summer 2022. Inspired by the versatile business model and direct customer interaction in the call center, she wrote her bachelor's thesis in the field of business development during her internship and worked on numerous projects within the company. After the internship, Naomi took on a permanent position to help shape the further development of PSH&T with her upbeat and reliable manner. Today, she manages the areas of sustainability, tours and social media. She is grateful and happy to be part of this great team!
Tobias has a solid and well-rounded professional background: After completing his culinary training, he graduated from the Lucerne Hotel Management School and completed an internship in the field of human resources and culture, which gave him valuable insights into operational processes and working with employees. He is motivated to learn new things, improve processes, and actively contribute to the quality and efficiency of the business. Tobias describes himself as hardworking, goal-oriented, and responsible. Those around him particularly appreciate his punctuality, reliability, and ability to work well with others. For him, collaboration, mutual support, and continuous professional development are key elements of a successful work environment.
She has been with Private Selection Hotels & Tours for three years and is passionate about creating advertisements, videos, and photography. She is particularly proud of her skills in typography. Currently, she is preparing the education fair in Central Switzerland, which further strengthens her creative and organizational abilities. Her apprenticeship as a media designer perfectly aligns with her career goals, and the supportive company culture has fostered her growth. In the future, she looks forward to more creative projects and plans to advance her career within the company.
Denoshan is a 3rd-year apprentice mediamatician at Private Selection Hotels & Tours. His goal is to become a successful mediamatician. He is particularly looking forward to further developing his editing skills. He already has a lot of experience in videography and photography, particularly in wedding videography and advertising.
Gino Leibundgut has been working as a Mediamatics apprentice at Private Selection Hotels & Tours since 2026. A native of Taiwan, he now lives in Zug and brings creativity, curiosity, and a fresh perspective to the team. He is particularly excited about the opportunity to contribute creative ideas and help shape projects from his own unique perspective. He enjoys developing ideas further and working with the team to come up with creative solutions. Thanks to his proficiency in German, English, and Mandarin, Gino is comfortable working in an international environment. His open, down-to-earth nature and his enthusiasm for teamwork have already made him a valued member of the team.
Rolf E. Brönnimann, as a proven international hotelier with an outstanding track record, an enormous wealth of experience and an endless network, is the ideal person to lead our Private Selection Service AG to growth, prominence and sharpening of its image.
As head of departement for Tourism Development ITW and prorector of the Lucerne University of Applied Science he embodies the scientific approach in the board of directors.
The practitioner, who has been at the forefront of Private Selection Hotels since 1996, is Managing Director and Delegate of the Board of Directors in personal union.
As co-owner of the Parkhotel Bellevue in Adelboden and executive consultant he too brings in much operative and strategic knowledge.
As owner of Hotel L'Estelle en Camargue he is representing the interest of our member hoteliers from France, the biggest fraction from abroad.
As manager and junior owner of the Hubertus Alpin Lodge & Spa in Balderschwang he is representing the young generation of hoteliers as well as the "Generation Y" or the "digital natives" in our board.
Has supported Private Selection Service AG significantly and without remuneration in financial matters over the last 6 months and prepared a business plan with a financial plan until 2031.
His statement: "Ambitious people, a responsible business model with a future, defined goals, hotels that awaken the desire to travel, potential for a successful future. That is what PSH&T stands for. That is why I would like to play my part in the further development of Private Selection Hotels & Tours AG".
Was born with hospitality in her cradle: She grew up in her parents' hotel business in the Vienna Woods - but love brought her to Lake Lucerne as early as the late 1990s, where, in addition to her family of 5, she manages the Alexander & Gerbi hotels together with her husband, sister-in-law and brother-in-law. As a member of the Sustainability and Employee Attractiveness working groups, she has already been actively involved in PSH&T's future strategy in recent months.
