Private Selection Team

The team behind Private Selection Hotels & Tours

We are pleased to introduce you to the personalities at our Lucerne office who will be happy to advise you on reservations and activities, as well as on system, marketing, distribution, communication, training, quality promotion and partnerships.

Monika Fässler

…has been with us since 2006. As head of the call centre, she is the friendly voice on the telephone and exudes quiet and friendly competence; she also speaks perfect English. With her excellent knowledge of all the hotels and her sensitive nature, Monika is able to recognise and fulfil our guests’ every wish. 

Andrea Mathis

…has been an invaluable member of the team since the beginning of 2000. Thanks to her analytical mind and unerring accuracy she keeps a close eye on numbers and finances. An outspoken team player and flexible quick-thinker, she is the right person to ask, whatever your question about Private Selection Hotels.

Esther Dysli

…co-founded Private Selection Service AG in October 1996 and has, since then, led the activities of her «hotel family» with passion and enthusiasm. She is CEO and Delegate of the Board in one person.

Jan Fellmann

…has started his apprenticeship as a mediamatic at Private Selection Hotels & Tours in August 2018. He soon made his mark with his creativity, photography skills, IT knowledge and design flair - and today he is largely responsible for the imagery and layouts in the online and print area.

Julia Schärli

... joined us in summer 2018 as a student at the HSLU as part of her bachelor thesis on Customer Experience Management. From September 1, 2019 she will be fully responsible for the tours division. Since the beginning of 2022, she has also been responsible for the introduction and implementation of our sustainability concept.

Anima Wyser

Rushed to help in June 2020 and already made herself indispensable after two days. She already has some experience in the first-class hotel industry and is currently supporting us where necessary. In the near future, she will be trained as our Account Manager Hotel Groups and will be happy to help us and our partners with technical questions about the reservation system and online bookability.

Damiano Fella

...since August 2020, Damiano is the second mediamatic apprentice at Private Selection Hotels & Tours. He has already helped with exciting projects from the beginning and brought his own ideas. We will see where he can express his first knowledge and creative aspects in the future.

Irina Camenisch Schmidli

... joined the call center team in spring 2022. With many years of experience as Chef de Réception of a first-class hotel on Lake Lucerne, she is a real reservation professional - and is happy to advise and assist our guests in all four languages!

Naomi Sigg

... started her internship at Private Selection Hotels & Tours in July 2022 as part of her studies at HSLU. During the summer she supports the team in the daily business and then starts working on her bachelor thesis project in September.

Alexia Correia

...started her apprenticeship as a mediamatic at Private Selection Hotels & Tours in August 2022. She enjoys working on her creative tasks and has already taken on smaller projects. We are looking forward to the next 4 years with her and are excited about her creative ideas.

Board of directors of Private Selection Hotels & Tours

The board of directors of Private Selection Hotels & Tours consists of:


Rolf E. Brönnimann, President

Rolf E. Brönnimann, as a proven international hotelier with an outstanding track record, an enormous wealth of experience and an endless network, is the ideal person to lead our Private Selection Service AG to growth, prominence and sharpening of its image.

Prof. Dr. Jürg Stettler, vice president

As head of departement for Tourism Development ITW and prorector of the Lucerne University of Applied Science he embodies the scientific approach in the board of directors. 

Esther Dysli

The practitioner, who has been at the forefront of Private Selection Hotels since 1996, is Managing Director and Delegate of the Board of Directors in personal union.

Andreas Richard

As co-owner of the Parkhotel Bellevue in Adelboden and executive consultant he too brings in much operative and strategic knowledge. 

Philipp Genner

As owner of Hotel L'Estelle en Camargue he is representing the interest of our member hoteliers from France, the biggest fraction from abroad. 

Marc Traubel

As manager and junior owner of the Hubertus Alpin Lodge & Spa in Balderschwang he is representing the young generation of hoteliers as well as the "Generation Y" or the "digital natives" in our board. 

Dr. Christoph Vock

Has supported Private Selection Service AG significantly and without remuneration in financial matters over the last 6 months and prepared a business plan with a financial plan until 2031. 
His statement: "Ambitious people, a responsible business model with a future, defined goals, hotels that awaken the desire to travel, potential for a successful future. That is what PSH&T stands for. That is why I would like to play my part in the further development of Private Selection Hotels & Tours AG".

Petra Hasler

Was born with hospitality in her cradle: She grew up in her parents' hotel business in the Vienna Woods - but love brought her to Lake Lucerne as early as the late 1990s, where, in addition to her family of 5, she manages the Alexander & Gerbi hotels together with her husband, sister-in-law and brother-in-law. As a member of the Sustainability and Employee Attractiveness working groups, she has already been actively involved in PSH&T's future strategy in recent months.